The Australian Automotive Service and Repair Authority visited the recent Melbourne Motor Show which has long been a cornerstone of Australia’s automotive culture and which returned after a 15-year absence.
Recapturing the hearts and imaginations of car enthusiasts in an environment where passion for vehicles transcends mere transportation, the show was a celebration of engineering artistry and design excellence.
AASRA executive officer Joe McFadries noted that one of the defining features of this year’s show was its emphasis on showcasing technological advancements, with many global leaders taking centre stage.
Brands such as Tesla, Porsche, McLaren and Brabus, all focused on the enhanced driver experience, while industry stalwarts such as Kia, Subaru and Isuzu all highlighted some of their latest models, including Kia’s much-anticipated Tasman ute.
“However, even to the untrained eye, two trends really stood out,” McFadries says.
“Firstly, the focus on electric vehicles illustrated how accessible this technology has become and how much it is being embraced across Australia. The manufacturers’ realignment of their portfolios has never been more evident, and the impact was striking as they came together under the one roof.
New marques
“And secondly, the plethora of new and recently arrived Chinese brands is undoubtedly a reflection of the demand Australia has for high technology, luxurious appointments at price points that are within reach of the mass market. The quality of finish was simply stunning, and this was never more evident than the offerings from the brands that have recently joined AASRA, Deepal and Geely.”
Deepal’s SO7 combines futuristic design elements with advanced technology to create a stylish, enjoyable and comfortable rear-wheel drive mid-sized electric SUV. Geely unveiled its all new EX5 to the Melbourne audience, an electric SUV built for comfort, technology, and efficiency. AASRA is proud to have both Deepal and Geely, and more recently Omoda-Jaecoo, join its growing network of participating brands, which provides access to service and repair information for 87 percent of the Australian car parc.
Looking forward
“Looking ahead, the rapidly changing automotive landscape will require technicians to invest in their own personal development as they take advantage of the online accessibility of repair procedures and diagnostic information.
“Whatever the future holds,” McFadries says. “Today’s collision repair technicians can be confident that AASRA will be with them every step of the way.
For more information, contact AASRA on 1300 222 772, or visit: www.aasra.com.au