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A proud history in top-tier products

From humble beginnings in Thessaloniki in 1982, HB BODY Group has grown into a leading automotive brand established in 75 countries and offering one of the widest ranges in Europe.

Leading repair industry supplier and support company SAPE Group is proud to partner with HB BODY Group to offer their top-tier products to the Australian market.

While celebrating its forty plus years recently in the automotive business, HB BODY Automotive Refinish shared some of the wisdom it had accumulated over the journey and the recognition of the ‘marks of time’, particularly on vehicles that may have suffered the slings and arrows of weather, collision or just general life.

The 120,000 square metre centre of the HB BODY Group in Greece. Image: HB BODY


It is the dedication to auto refinish of the highest quality and getting much-loved cars back to pristine condition that has been one of the company’s guiding principles. Aided by a message of ‘Giving Life Colour’, these company values give some insight into their products.

HB BODY Automotive Refinish is one of the four leading brands in the HB BODY Group that expanded from beginnings in the yacht maintenance, road construction sectors and powder coating production. HB BODY Automotive Refinish specialises in auto refinish but under the umbrella of HB BodyGroup it can draw upon the unparalleled know-how, research and development and training of the wider company to deliver exceptional products and customer experience.

Image: HB BODY

With more than four decades of dedicated service to the industry, HB BODY Automotive Refinish has consistently manufactured a diverse array of top-tier products characterized by superior quality, catering to the diverse needs of our clientele across multiple continents. Its base in Greece has also expanded to include subsidiary operations in the UK, Spain, and Bulgaria equipped with dedicated logistics, sales, technical teams and training facilities.

HB BODY’s vision is to continue meeting the escalating demands of the global market by furnishing customers with cutting-edge products at judicious price points. Fuelled by an unwavering commitment to effectiveness and innovation, they strive to equip both automotive professionals and end-users with the requisite tools to assume a leadership role in their daily operations, ensuring the attainment of results of the utmost quality.

In line with a dedication to meet the comprehensive demands of the industry, HB BODY Automotive Refinish offers a wide range of paints, clearcoats, primers, sprays, hardeners, fillers, thinners and hardeners and underbody products. These are covered by the Series 6 range, an extensive series of products made for the industry to cover the complete refinish process for any work

HB BODY Automotive Refinish is dedicated to high quality products to help workshops deliver the best results. Images: HB BODY Group. Image: HB BODY

shop, and the Pro series that are meticulously designed to the highest standards to deliver professional results.

With all its operations, the company is also proud to meet the international operating standards including ISO 14001:2015 for environmental management, ISO 45001:2018 for occupational health and safety of all employees and ISO 9001:2015 standard for product quality management systems.

But like so many successful companies, HB BODY Group also says the core of its success is the dedicated staff that has been its driving force. The contributions of passionate team players have been key to the 42-year journey. HB BODY Group remains committed to fostering an environment where talented professionals can flourish, including continual investment in their training, the provision of motivational support, and the cultivation of a work atmosphere that is characterized by fun, dynamism, challenge, and reward. It is within this framework that their personnel can advance, grow collectively, and realize their full potential both personally and professionally.

This culture extends in the company’s approach to the customer where HB BODY refinish backs up its products and provides technical support across its global networks.

For more information go to HB BODY Refinish at

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