NCR Ford F-150
Published on May 6th 2022 in

A new era for Ford at the River Rouge Complex

Ford has begun production of its all-new, electric F-150 Lightning pickup at the Rouge Electric Vehicle Centre within Ford’s historic Rouge Complex.

The Rouge Electric Vehicle Centre is the first Ford plant without traditional in-floor conveyor lines and instead uses robotic autonomous guided vehicles to move F-150 Lightning trucks from workstation to workstation in the plant.

“Today we celebrate the Model T moment for the 21st century at the Rouge Electric Vehicle Centre,” said Ford Executive Chair Bill Ford. “The Rouge is where Ford perfected the moving assembly line, making it a fitting backdrop as we make history again. The stunning anticipation for F-150 Lightning is a credit to the work of our Ford engineers and designers, and the UAW team members who are building these trucks with pride.”

Ford said it has 200,000 reservations for the F-150 Lightning and is expanding the Rouge Electric Vehicle Centre to ramp up production to a planned annual run rate of 150,000 in 2023. The company has invested a total of $950 million and created 750 jobs at the Rouge Electric Vehicle Centre. Ford’s investment in Michigan for F-150 Lightning alone now totals more than $1 billion, with 1,700 recently created jobs spread among five Ford plants in the state. This includes the Van Dyke Electric Powertrain Centre, where Lightning electric motors and electric transaxles are assembled, and Rawsonville Components Plant, where Lightning batteries are assembled.

“America’s real transition to electric vehicles starts now,” said Ford President and CEO Jim Farley. “F-150 Lightning is just the beginning of our ambitions for growth and leadership in digital, electric vehicles. We continue to expand our EV manufacturing footprint across the US, including the start of site preparation at BlueOval City, which will enable us to meet the ever-increasing customer demand for our exciting EV line-up.”

Ford said it is on track to deliver more than 2 million electric vehicles annually by 2026, equal to about one-third of the company’s global volume, on the way to 50% by 2030.

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